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Iconic Industry - 24 August - 10 October

The Iconic Industry project provides a creative exploration of Geelong’s industrial identity and a collaborative interface between architecture, art and community. Its intent is to focus artistic processes on the re-activation of memory and erasure as an interval or pause while Geelong plans for its post-industrial future. 

Through the work of several artists (Sarah Duyshart, Robert Mihajlovski, Bindi Cole Chocka, Merinda Kelly, Amanda Shone and Alex Hamilton) and a team of Architecture and Creative Arts-based Deakin University researchers and students, Iconic Industry powerfully evokes the sounds, views, atmosphere and memories of Geelong’s industrial legacy. 

Iconic Industry is a part of the #Vacant Geelong project concentrating on the buildings and sites of Geelong’s current de-industrialisation, the thousands of acres of land and often overlooked beauty of its industrial buildings. 

The artistic works and research of Iconic Industry engage with Geelong’s factories and refineries, its railway tracks and docks, and with the embodied social and cultural memories of factory workers and technicians to create a multi-sensory experience. 

A major element of the Iconic Industry project is its immersive quality, particular to Geelong. For three months artists used an old, vacant space (the Open Studio) in North Geelong to research the industrial sites, and work with the community. 

In this way Iconic Industry aims to capture a significant pivotal moment between Geelong’s history and its futures, confronting the negative perceptions of the de-industrialisation of this resilient city. It builds on the histories, practices and aesthetics evident in Geelong’s industrial buildings to give voice to the communities they have helped foster.

The National Wool Museum is located at

26 Moorabool Street & Brougham St, Geelong


National Wool Museum

Phone: 5272 4701
Address: 26 Moorabool Street, Geelong
Website: www.nwm.vic.gov.au



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